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Passion – The Driver of Disruptive Innovation

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passion for disruptive innovation

Passion is the main driver of disruptive innovation.

Ever since Clayton Christensen introduced the concept of disruptive innovation in his groundbreaking book, The Innovator’s Dilemma the term “disruption” has become the buzzword of choice.  Unfortunately, it has also become dangerously misunderstood.
One of the more popular phrases entrepreneurs search for on Google is “how to disrupt an industry.” They’ve become so influenced by marketplace companies and unicorns like Airbnb and Lyft that they no longer want to insert themselves among the competition. They look to shake up the traditional way of doing things and change people’s buying habits and preferences.

Disrupting an industry or driving real change starts with believing in yourself and your ability to make it happen. You have to love what you do. It’s hard to succeed at anything if you’re not passionate about it. Many people become jaded in their careers because they stop believing that they can make a difference. A doctor who has grown a calloused heart because he doesn’t believe in the treatment he provides or a teacher who stops believing she can inspire the next generation are two great examples of that. Success comes from failing many times until you find another way.

People throw the word passion around too easily. Many a corporate job description is to blame for this. “Must be passionate about hitting targets” or “passionate about paying attention to detail.” They’ve poured water on the flames of our real passions by asking us to take something we’re good at, or even like doing, and call it a “passion.” And there’s a world of difference between enjoying something and being passionate about it.

Read Also: 5 Steps To Make Money From Your Passion

In this article, i will not talk about my experience or the theory of motivation. i will like to share the experience of a marketer – David Abehsera the President and Co-founding Partner at The Woo who is also a member at Forbes council. His experience will give us a better and deeper insight of what passion can bring out.

As a marketer, change starts with a real understanding of your brand. Let’s say, for example, that an outdated brand comes to you in hopes of reinventing itself, trying to appeal more broadly to a younger audience. Before you jump into a full redesign with trendy iconography and witty communication touchpoints, it’s important to know the brand, understand its mission and identify one product or service that appeals most to the new demographic’s lifestyle or mindset.

The most successful clients I’ve worked with are renegades, passionate about their brand and never satisfied with the status quo. They believe that things need to change and say things like, “I don’t plan to hide in the corner and collect a paycheck; I plan to work on making a difference and either get fired trying or help this company do better than ever before.” The agency I co-founded, The Woo, has found success by finding these types of people and partnering with them to do whatever it takes to achieve and exceed their goals.

I suggest working with brands that you have a vested interest in helping succeed. Perhaps it’s a restaurant chain that brings back memories of your youth or an apparel company that needs a new direction. Work with brands that want to make a difference, that share the same values and core beliefs as you. Interview them and boldly tell them what you would do if hired. You might be surprised by how much they love hearing what you have to offer.

In today’s digital landscape, the marketing industry is better positioned than ever before to drive deeper engagement and overall success thanks to smarter, faster tools. We can test our efforts where it makes sense and adjust until we find the perfect mix for any specific challenge. In this business, we’re able to bring fresh thinking and creative solutions to help clients achieve and exceed their goals at the highest levels.

 

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Afro Success Stories

African Entrepreneurs creating Jobs and Employment in Their Communities – Olasupo Abideen

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Olasupo Abideen ” My greatest achievement is being a 25yr old employer who employs 35 people and has trained 475 Others” as one of african entrepreneurs.

Meet Olasupo

I am a 25year old one of Nigerian african entrepreneurs, founder/CEO of OPAB Gas with over 6 years of transnational experience leading and working with diverse teams to facilitate youth empowerment, development projects and youth involvement in policy. I am a UNESCO ESD Young Leader, a WEF Global Shaper and a Fellow, Young Africa Leadership Initiative.

Since receiving the $5000 Seed Capital in December 2018, my Company has created employment for thirty-five (35) University undergraduates (through our Work Student and Student Ambassadorship Program), opened ‘four (4) new Gas stores’, and trained ‘four hundred and seventy-five (475) unemployed youth and corps members‘ (through our #Gasprenuer Initiative). As a means of giving back to the community, we have also helped ‘five (5) kids’ return to school through our #StreetToSchool programme for our Community.

My Humble Beginnings

I watched my mother walk long distances to gather firewood and buy coal to cook for my family in my growing up years in my village in south-west Nigeria, where I was raised. It wasn’t peculiar to my mother; this was commonplace for all families. We all knew it wasn’t safe. We knew that if it made them this uncomfortable, there was no way it was safe, but we didn’t know there were alternatives. After all, this is how our grandparents and their parents before them lived.

It bothered me to see my mother’s red eyes, and the wet eyes of other women in our rural community bothered me a lot. Even though I did not know until recently that cooking with firewood is equivalent to smoking 400 cigarettes per hour, and is one of the three causes of mortality among women and children, I knew there had to be something I could do, but I couldn’t figure it out; or better put, I did not have enough education nor access to information to figure it out.

 

My Business Idea

The Idea to start my business came from a need that I identified and solving that problem meant a business opportunity. As a student of chemistry at the University of Ilorin, I was exposed – through volunteering – to MDGs (and subsequently SDGs), and I took a keen interest in clean, renewable energy, that could be used instead of orthodox fuelling options, and one of them was Liquefied Petroleum Gas.

After a long time of advocacy for SDGs, as an undergraduate, my SDGs advocacy and youth development organization, Brain Builders International, signed an agreement with the Kwara State University’s Community Development and Entrepreneurship Centre to train young Nigerians african entrepreneurs on the Sustainable Development Goals, their benefits, and ways toward actualisation.

I noticed that every time I took the 55min trip to Kwara State University to facilitate these training sessions, I would encounter students carrying gas cylinders: either going to fill Gas in Ilorin or coming back from Ilorin after filling Gas. I later learnt that the only cooking gas supplier in the community at that time was exploiting the students by using a manual scale that could be manipulated and also selling at a rip-off price.

 

Solving the Problem

In 2017, I took a soft loan from a friend, added some of my own moneyand after conducting intense market research, filing necessary papers, and satisfying ethical and professional standards, we opened our first OPAB Gas station. The services we offered hinged on three things; convenience, safety, and trust. Students could now focus on academics, as we did not only sell gas at the standard rate, but we also offered pick-up and delivery services. We used safe measures alongside a digital scale to address the issue of trust. Within three months we had broken even.

The TEF Intervention

In 2018, I applied for the Tony Elumelu Foundation Entrepreneurship Programme but was only selected for the GIZ list to be one of the 210 beneficiaries of the training and $5000 funding. The training provided by the foundation on business planning, financial intelligence, scalability, among others could only be likened to a mini MBA.

Immediately after the training myself and my team we started discussing how to dominate the market in which we operate and capture new markets.

With the seed capital, we were able to expand our business.

 

Our Growth and Milestones as one of african entrepreneurs

  • Expansion: We have expanded the business to 6 stations in two townships to target the student populations and made over $25,000 since receiving the seed capital from the foundation.
  • Employment: Staff strength – 2 (in 2017), 35 people (2019).
  • Gas on Wheels: We now own delivery vans and offers delivery services
  • Digitization: We now take orders on the business’ website in both cities where we operate.
  • Introduced Customer Loyalty service
    • Health safety card – to educate users about safety measures.
    • Customer reward: Points reward system.
    • Holiday Promos
  • we also have a few impact initiatives that we run.
  • OPAB Gas has trained 450 Youth Corps members, unemployed youth in Kwara State on the economic merits of the Gas economy and the many opportunities that abound in the sector.
  • In line with the UN SDGs, OPAB student work experience – an internship programme where we train students. During this internship, they work on Sundays for a stipend. They then receive N10,000 for every 1000kg of gas sold.
  • OPAB gas student ambassador scheme – delivery service.

 

The Future

The vision for OPAB Gas has always been to solve energy availability and ease of use for everyone across Nigeria so we are constantly working on ways to reach out to more Nigerians.

Our OPAB telemetry solution will allow people to monitor and manage their gas usage, notify them when it is almost finished, connect them to the nearest gas stations and pay for gas with existing mobile money applications.

 

 

Contact Details

Website: https://opabgas.com

Instagram: @opabgas_

Phone call/WhatsApp: 07068775529.

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