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Intro: Understanding Business Case



A business case is a written or verbal value proposition that is intended to educate a decision maker and convince them to take some kind of action. It shows a clear path to an attractive return on investment (ROI). An embodiment of research/arguments intended to convince a business owner or decision maker to approve some form of action. The business case explores all feasible approach to a given problem and enables business owners to select the option that best serves the organization. It is a deciding factor if the project should go ahead or not.

business case presentation

To add to the above, in a business case, all relevant facts are documented and linked together into a cohesive story that has to convince the decision maker. The What, Why, How, When, and How Much are very relevant factors contained in a Business case. These are very convincing questions that when answered in a business case, can easily facilitate decision making.

Read Also: Using International Business Theories To Dominate The African Business Environment

Adding more light, it can be short or comprehensive but concise so that many can read and understand properly. The goals of a business case are always to express  measurable, immediate, midterm and long term substantial benefits to the proposed business or project. For example, if a Restaurant’s manager notices that the business doesn’t make enough money on Sunday evenings to cover operational costs, presenting that fact to the owner may be compelling enough to make the business case stating reasons with fats why the Restaurant should close in the evenings on Sundays. Ref:

The purpose of a business case is to provide the maximum amount of information required to facilitate a decision to perform some activity that will somehow impact the product, its customers or the business.

business case presentation: What is business case
Furthermore, a Business case is also meant to qualitatively and quantitatively rationalize an investment of market needs, proposed solutions and economic outcomes. The document is real and it lives to evolve from the Executive summary, through Feasibility studies to industry research, and business strategic Analysis to  Market research.

In a good Business Case, Questions like “Should we start or ignore this Business opportunity”? “Is the Business Opportunity Valid”?, “Does it Drive profit”?, “How much does it cost to embark on this Business opportunity”?, etc… should all be answered and evaluated in a Business Case.

To conclude, as mentioned above, a good business case should be comprehensive making use of data analytics. It is recommended to incorporate the outcomes at every decision point and highlights in the Business Case with a Link to the research, analysis and background information. With all that been said, a Business case is completed and archived with the decision that was made. So the next decision point gets created and the former one becomes the base.

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Do You Want to be an African Billionaire? You should Invest in these business opportunities



Do You Want to be an African Billionaire? You should Invest in these business opportunities available in Africa. Africa is growing a new generation of millionaires who are not just elated about money. Known as impact entrepreneurs, these people want to make money and still touch the lives of people positively. What this new generation of millionaires basically want to do is to focus on problems facing the continent and find amicable solutions to them. In the process, more wealth, jobs and business opportunities will be opened for the benefit of the continent. Here are some of the unconventional ways they are making it:


waste- good business opportunities in Africa

Waste management is one of the biggest challenges confronting many African countries. The issue of collection, management and disposal of solid waste still features highly in major towns and cities across the region. Failure to correctly manage waste disposal has often led to flooding and the outbreak of diseases. As the continent’s population continues to increase, the waste problem will remain and even get worse. People are, therefore, finding ways to make good use of the frequent pile of rubbish. In Ethiopia, waste is being converted into electricity. The Reppie Waste-to-Energy Project will incinerate 1,400 tons of waste every day. This represents about 80 per cent of the city’s waste generation. The plant will also supply the people with 30 per cent of their household electricity needs. In South Africa, some companies are also converting waste into animal feed.


drones-good business opportunities in Africa

Drones have gained popularity in Africa as they are not only used widely in the movie industry to shoot aerial views but are being transformed in some few countries to address real-life challenges. In 2016, Rwanda launched the world’s first commercial drone delivery service to help distribute blood and medical supplies to remote areas within the country. The project was in partnership with                         US company Zipline and it was aimed at cutting the delivery of medical supplies to minutes instead of hours. It is expected to deliver up to 150 medical supplies per day, including blood, plasma, and coagulants to about 21 health facilities in rural western Rwanda. Drones are also being used to monitor deforestation and illegal mining activities to conserve Africa’s forests and wildlife. Entrepreneurs can tap into this growing drone industry to solve problems on the continent that will, in turn, create more wealth and other business prospects in Africa.

Crowd farming

farming-good business opportunities in Africa

Africa spends over $30 million on food imports every year because the continent is largely made up of smallholder farmers who do not use sophisticated farming methods and lack the needed capital. But with the business of crowdfarming, all one needs to do is to invest in these rural farmers and take a share of the profits at harvest time This way, food production is enhanced, and bill on food import is reduced. Investors are also able to make much money and eventually take farmers out of poverty. In Somalia, an online marketplace and crowdfarming platform, AriFarm, allows investors from across the world to enter into the Somali livestock market.

Private schools

schools-good business opportunities in Africa

The quality of education in public schools on the continent has often been questionable, prompting parents to send their children to private schools to get a better education. This development has led entrepreneurs to enter into that space to provide the designs needed. In Nigeria, the number of low-cost private schools in Lagos, its commercial capital, is estimated to be as high as 18,000, as compared to the 1,600 figure recorded in 2010 to 2011.

Urban logistics

urban logistics-good business opportunities in Africa

The demand for urban logistics space throughout the continent is growing, as there is an increasing number of e-commerce orders. Due to congestion and lack of effective transport systems, most people find it stressful going to town. And this is where some African entrepreneurs have taken advantage of. In Kenya, Twiga Foods uses technology to pool the orders of people and delivers them to their doorstep. With this, consumers do not have to face the hurdle of going all the way to the market. Twiga Foods is one of the largest distributors of food staples in Kenya. Last year, the company raised $10.3 million.

Container houses

container houses-good business opportunities in Africa

About 50 percent of Africa’s population could be living in towns and cities by 2025, and this is worrying, considering people might not acquire the needed accommodation to settle in. Entrepreneurs have come up with unconventional ways of building homes from cheap and durable items like shipping containers. In Kenya, entrepreneurs like Denise Majani convert shipping containers into remarkably creative residential and office accommodation. The good news is this comes at half the price of contemporary housing. Consequently, the cost of building homes is reduced, meaning, more people can afford.


automobiles-good business opportunities in Africa

African entrepreneurs are refusing to be left out in the automotive industry. After years of purchasing cars outside the continent, the trend has changed as some local engineers have taken advantage of technological advancements to venture into the car manufacturing business. Countries like Uganda, Nigeria and Ghana have already taken the lead in that regard. The interesting thing is that some of these homegrown cars are designed for the rough terrain in Africa. The Innoson Vehicle Manufacturing Company, which is the first Nigerian technology company to produce cars, has given scores of Nigerians the opportunity to purchase their own cars. Kenyan car manufacturer, Mobius Motors, is planning to introduce an affordable, but robust and classy SUV for the African mass market. The Mobius II is set to be on the road by next year, 2019. As more people continue to demand for transportation services, this will open a large number of business opportunities in Africa including spare parts dealers, auto-service shops, auto financing, among others.

Funding for startups

startup funding-good business opportunities in Africa

As more people enter into entrepreneurship on the continent, investors, both within and outside Africa, are getting attracted. Last year, African tech startups received $560 million in funding from local and international investors. This is an increase from the $366 million raised in 2016. Naspers, Africa’s biggest e-commerce and digital company, last year invested as much as $69 million investment in TakeALot, a South African e-Commerce startup.


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